Using Arabic braille, the motto “سلام حرية سعادة” or “Peace Freedom Happiness” is hand-embroidered with French knots. The embroidery is placed on both sleeves in reference to the phrase “to wear one’s heart on one’s sleeve”, which means to show our feelings and vulnerability.Continue reading The Motto Kimono Jacket for Arleb by Nabad Online Exhibition 🗓 Feb 2 – Apr 30 2021
Popup at MarketOTB Dubai: Closing of 2020 with Elevate Middle East
We’re closing 2020 with a Popup at Market OTB Dubai from December 17th till January 2nd.
What is Market OTB:
Under the patronage of The Department of Tourism and Commerce Marketing (Dubai Tourism), and as an integral part of Dubai Shopping Festival, MOTB is an annual event that takes place on a 3 hectare island that offers breathtaking views of Burj Khalifa and the Dubai Fountain.
With a vibrant ecosystem that blossomed long before the ones of the Gulf region, let’s see how some showed support for Lebanese designers
Continue reading Post Beirut-Blast: some press support for Lebanese designers
Hardly able to leave my black clothes since the tragic explosion that destroyed Beirut on August 4th, here I am wearing the Wrap Dress, the Rosa Maria Jewellery diamond/sapphire “occhio” necklace, and the Johnny Farah “sierra leone” bag
A fundraiser for Lebanon: Our Friendship has no frontiers
UPDATE: 2390 Euros have been raised, of which 2290 Euros have been transferred to Beit EL Baraka.
Nicole is my oldest friend. We’ve met in the garden of our building in France over 30 years ago, and we’ve remained friends ever since.
She was my muse when I debuted my brand, and she’s the one that modeled for my first collection photoshoot.
A beautiful person in every sense of the word.
Thanks to her uplifting spirit and motivation, we have setup a crowdfunding page to raise funds for the the victims of the Beirut Blast.
All donations will be given to @beitelbaraka , an NGO that is setting up a home rehabilitation program to repair as many affected homes as possible, along with providing food and medicine.
August 4th, a massive explosion happened in Beirut killing and injuring hundreds of people and leaving thousands homeless…
Let’s pray for Lebanon
Continue reading Let’s pray for Lebanon – August 4th massive explosion
Walking inside ABC mall towards my corner, and seeing the shops shattered to pieces, I couldn’t, and still cannot process how it must have been for the shoppers, innocently strolling and enjoying a day of free-movement before another corona-lockdown. Just like the people driving nearby the port on their way back home from work, or the people enjoying their drinks outside in Mar Mikhael, and so on …I was at home when it happened, which is only 3km away from the explosion site. I feel extremely lucky to have pulled through in one piece, with only shattered windows in the house.
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Browsing through old pics and realizing that it’ll be a long time before I can travel again and take part in international popups made me kinda sad #gocoronago
This video was taken in 2018 in Dubai by the lively stylist Mayssa Assaf at a popup organized by Nadine Kabbara
And because I want to sustain the joy I get from spontaneous client chats, I have setup the possibility to book for a one-to-one styling or a virtual styling session via Zoom – for anybody who wishes to get to know more about the collection and receive my styling advice.
Learn how to create your facemask with a video tutorial
As a humble contribution in these difficult times, I have prepared a small video tutorial showing how to hand-sew a face mask. The same steps can be done with a sewing machine if available !
It is strongly advised to follow WHO recommendations to avoid getting contaminated or transmitting the coronavirus. Continue reading Create your facemask
The Lebanese crisis and social media marketing: resuming “business as usual” in the context of a revolution?
There is a question that is being raised quite recurrently these days: is it somehow OK to resume posting on social media about our brand / our work / our store while we ?
The first weeks of the #thawra were prone to a general silence, with brands muting their communication or solely posting about the thawra as a collective wish to hold its momentum.Continue reading The Lebanese crisis and social media marketing
fashion brands and businesses closures : doing it incognito or out-in-the-open
Although nobody reads blogs anymore, I do maintain this blog section of my site, in a way to keep my brand’s journal.
And I’ve come to realize that many things have closed down since I’ve started, whether it’s publications, blogs, brands, stores or organizations.
And it’s quite disturbing and sad.
And what is even more disturbing is the lack of communication surrounding those closings.Continue reading fashion brands and businesses closures : doing it incognito or out-in-the-open?
I’ve never been keen on drawing or illustrating. During my time in fashion school, I would get very lazy at detailing the hands, the nose, the hair, or eye makeup of my figurine sketches. I couldn’t wait to go to the cutting table, lay that thin paper and start drafting the pattern.
During a job interview soon after graduation, I was asked by the designer’s assistant how much I could sell a dress for to a client, based on a sketch only. I remember looking at my portfolio and looking back again at the sketch he had presented me, with glitter spread all over the drawn dress, mimicking the sequins and Swarovski stones embellishments, and thinking to myself how difficult it would be for me to find a fashion house in Lebanon to fit in and gain experience from .Continue reading Ballpen sketching