UPDATE: 2390 Euros have been raised, of which 2290 Euros have been transferred to Beit EL Baraka.
Nicole is my oldest friend. We’ve met in the garden of our building in France over 30 years ago, and we’ve remained friends ever since.
She was my muse when I debuted my brand, and she’s the one that modeled for my first collection photoshoot.
A beautiful person in every sense of the word.
Thanks to her uplifting spirit and motivation, we have setup a crowdfunding page to raise funds for the the victims of the Beirut Blast.
All donations will be given to @beitelbaraka , an NGO that is setting up a home rehabilitation program to repair as many affected homes as possible, along with providing food and medicine.
Continue reading Pray for Lebanon – Beirut blast
Walking inside ABC mall towards my corner, and seeing the shops shattered to pieces, I couldn’t, and still cannot process how it must have been for the shoppers, innocently strolling and enjoying a day of free-movement before another corona-lockdown. Just like the people driving nearby the port on their way back home from work, or the people enjoying their drinks outside in Mar Mikhael, and so on …I was at home when it happened, which is only 3km away from the explosion site. I feel extremely lucky to have pulled through in one piece, with only shattered windows in the house.
Browsing through old pics and realizing that it’ll be a long time before I can travel again and take part in international popups made me kinda sad #gocoronago
This video was taken in 2018 in Dubai by the lively @assafmayssa at a popup organized by @daretoweardubai
And because I want to sustain the joy I get from spontaneous client chats, I have setup the possibility to book for a one-to-one styling session at ABC – or a virtual styling session via Zoom – for anybody who wishes to get to know more about the collection and receive my styling advice.
As a humble contribution in these difficult times, I have prepared a small video tutorial showing how to hand-sew a face mask. The same steps can be done with a sewing machine if available !
It is strongly advised to follow WHO recommendations to avoid getting contaminated or transmitting the coronavirus. Continue reading Face Mask Tutorial
There is a question that is being raised quite recurrently these days.
Is it somehow OK to resume posting on social media about our brand / our work / our store?
The first weeks of the #thawra were prone to a general silence, with brands muting their communication or solely posting about the thawra as a collective wish to hold its momentum.Continue reading Lebanon’s revolution and the ethics of posting
I’ve never been keen on drawing or illustrating. During my time in fashion school, I would get very lazy at detailing the hands, the nose, the hair, or eye makeup of my figurine sketches. I couldn’t wait to go to the cutting table, lay that thin paper and start drafting the pattern.
During a job interview soon after graduation, I was asked by the designer’s assistant how much I could sell a dress for to a client, based on a sketch only. I remember looking at my portfolio and looking back again at the sketch he had presented me, with glitter spread all over the drawn dress, mimicking the sequins and Swarovski stones embellishments, and thinking to myself how difficult it would be for me to find a fashion house in Lebanon to fit in and gain experience from .Continue reading Ballpen sketching